7 Aug 2012
By Isabelle Quevilly
A Burger King Happy Meal? Or a pair of Adidas Air Max 90s? That's our vision. BMW CLK Kompressors and a Playstation Wii.
Brand Truce is all about getting rival brands working together to promote Peace Day, 21st September.
We think that rather than just endorse peace, brands can lead by example, and practise what they preach.
If the Tabliban can drop their weapons for one day, surely some of the world's greatest brands can make peace too.
And besides, wouldn't it be worth it to see Steven Gerrard in a Manchester United shirt? Or a Marmite x Nutella combination pot? Shotgun not trying it...