Mass Fantastic is…
3 May 2012
By Stuart Watson
Mass Fantastic loves big, loves emotion, loves tomorrow.
People everywhere want to be turned on. They are hungry for exciting new products and experiences. They are aspirational for themselves and for the brands they allow into their lives. Copycat or ordinary or lazy won't cut it. People buy ideas and big ideas make brands.
Mass Fantastic is brand new. It loves breaking free of guidelines and convention. It re-invents how we interact with brands and how brands interact with us. It has the power to make big companies feel personal, engaging, even loved.
Mass Fantastic is about working closely, reacting instantly and thinking magically throughout the business. From the call centre to the CEO.
Mass Fantastic excites and delights. It shoots straight into people's imaginations, inspiring buying, not selling selling.
Mass Fantastic is bold. It's having the ambition to create groundbreaking work that excites millions of people. It's independent thinking, the freedom to go beyond the brief and invest in work everyone can believe in.
Mass Fantastic is emotional. It's about plugging into people's desires, in modern, wonderful ways. It's always pushing further to make ideas happen. It's everyone working closely together as one team to bring ideas alive in the real world.