Making profit while minimizing ecological impact. It's entering completely new fields of business, like the fishing industry, just to show them how it can be done". Mass Fantastic is offering detailed checklists on how to make money without inflicting undue societal harm. It's creating fleece jackets made from recycled bottles. Mass Fantastic is advising retail giants such as Wall-Mart on reducing packaging and water use in its supply chains.
Patagonia is Mass Fantastic.
Image credits: courtesy company and thinkstylefashion.blogspot.co.uk