This week, global entertainment company King announced plans to raise $500m from a public offering on the New York Stock Exchange. The company that brought you hit title Candy Crush Saga is looking at a sale that could value it at $5.5 bn.
Candy Crush was played more than 1 billion times a day in December. The game is free, but there are pay walls to reach different levels.
King launched originally in 2002, as Midasplayer.com, offering skill based games on the web. In 2011 it moved into social gaming for Facebook and then soon saw the opportunity in mobile games.
King's shares, which were worth $45.61 in December, are expected to go up in value suggesting at least $5.5bn. This is just one example of a new trend of investments in tech companies and stock market launches.
We are hugely excited about the success of King and are proud to have been part of their re-brand. Our aim was to help King communicate the brilliant simplicity of their games and make it fit for future growth.