In the madness of the first two days of SXSW we scoffed at the possibility of discerning any big trends, but by day three, there was one that was impossible to ignore - video. Having barely evolved since its invention in the 1950s, it feels that a renaissance is now taking place, fostered by expanding consumer appetites and an enhanced network infrastructure.

In the madness of the first two days of SXSW we scoffed at the possibility of discerning any big trends, but by day three, there was one that was impossible to ignore - video. Having barely evolved since its invention in the 1950s, it feels that a renaissance is now taking place, fostered by expanding consumer appetites and an enhanced network infrastructure.

Realtime streaming app Meerkat was the toast of the event but there was a host of other startups exploring the potential of the medium - from fun consumer apps like Graphiti, to hardcore network solutions by inMobly. Ultimately it feels that video is rapidly moving from being a passive, sit-back experience to an active, democratic tool of human expression, communication and creativity.

Zype

We'd heard about Zype before we headed out to Austin and made sure we were in the audience to see CEO Ed Laczynski give two brilliant presentations at the Accelerator. We were chuffed (though not surprised) to see him take the winner's trophy in the Entertainment and Content category. Zype is all about democratising end-to-end video distribution - giving any content maker the power to deliver and monetise their content. Midway through the day, we spoke with Ed about his vision for Zype and his thoughts on the role of video in people's lives.

Peepsqueeze

Peepsqueeze CEO Dax and COO Dagan are exactly the type of people you imagine when you think of startups at SXSW. Young, cool and fearlessly trying to change the world. Peepsqueeze is a collaborative video app, that lets people link videos together easily and share them with their friends and family. A smart, playful idea that's underscored with their unswerving belief in the power of video to create empathy - whether that's between different cultures and communities, or just between friends and family.

Dailymotion

Okay, we're a little biased, but Dailymotion made a huge splash at SXSW (you can read about our work with them here). Their temporary HQ at Bungalow bar bathed Rainey St in blue light, queues stretched around the block, and the music went on well into the night. Every night. Dailymotion's point of view on video (and technology) is that power shouldn't be limited to the boardrooms of a few giants, but should be in the hands of the people. A truly democratic and progressive perspective, expressed above by their inimitable COO Martin Rogard.

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