Questioning the core nature of humanity, but taking it further than a dining table discussion. Mass Fantastic is taking it to the United Nations, and persuading the world to try living in peace just for one day. It's creating an officially recognized annual day of ceasefire and non-violence. It's using the opportunities provided by the ceasefires to enable aid organisations to carry out the work that needs doing. Life-saving work. Like vaccinating 4.5 million children against Polio.
Peace One Day is Mass Fantastic.
Watch our interview with Jeremy Gilley about the D&AD White Pencil initiative: