A couple of months ago we came up with an idea for Peace Day.
The idea was to get rival brands to call a truce, and do something together to promote peace. It was simple, original and fun. We thought it was a winner. And it seemed that everyone else did too.
Straightaway we got bucketloads of interest from the press, colleagues and the creative community. And we started conversations with some of the world's biggest brands. For a moment it looked like it was really going to take off.
But then the excuses started rolling in. The Olympics, not enough time, conflict with other charity commitments, legal considerations. Maybe next year. After about a month it became pretty clear that it wasn't going to happen.
Working in the creative industry you get used to the fragile mortality of ideas. Sometimes it's all too easy to move on and forget about it. But today gave us a pause for reflection. And contemplating this particular Yorick reminded us of a thought from Cormac McCarthy:
Even if what you're working on doesn't go anywhere, it will help you with the next thing you're doing. Make yourself available for something to happen. Give it a shot.
We're a bit sad that it didn't work out. For ourselves, and also for Peace Day itself which we think is a great cause.
But today, we're taking heart from the fact that we gave it a shot.
And that in some small way, we moved things on a bit.