On Saturday 13th of September, 2014, 40 high-performance cars raced around the streets of Beijing in the first of a ten part motor race series. It was watched live by thousands of people, and millions of others tuned in to catch the action on TV. Sounds familiar, right? Not exactly. Formula E is a race for the future. Using zero-emission cars, it has the power to reduce pollution levels, improve health, create new jobs and save millions of barrels of oil. It will also encourage more people to buy and use electric cars, and spread the idea and feasibility of an electric future.
All this felt a long way from reality when we helped Formula E envision this future in early 2013. It's a journey we're proud to have been part of - driving sustainability for a high-speed, electric future.