THE FREMANTLE AMBITION – TO BE THE PLACE CREATIVES CALL HOME
A new approach.
A new focus on the creative talent that makes everything possible.
And a new brand to share it all with the world.
‘The Creative Signature’ is our expression of the new Fremantle.
It acts as both a final sign-off of quality. And as a celebration of the individual talents that leave their mark on every page, scene, script and show.
This mark sits at the centre of a brand built around the fluidity and freedom of creative expression. All brought to life with the care and craft that fits a brand with the scale and reputation of Fremantle. The new brand identity, mark, website and campaign creative are all connected to The Creative Signature, just as everything Fremantle do is connected to the creative talent they work with.
Fremantle is going to look very different over the next few years.
The brand will continue to make some of the most commercially successful shows around. But it will also push into uncharted, unscripted territory - with more original programming than ever before.
Wherever Fremantle programmes appears, from now on, audiences around the world won’t be able to miss the unmistakable creative signature behind them.