Can the internet be a safe playground for children?
We need accountability from the internet, nation-wide drive, and action from parents to create Internet Matters. Teaming up with the UK's four biggest Internet service providers – BT, Sky, Talk Talk and Virgin Media – we champion internet safety for children in the UK. An online information and advice service empowers every parent in the country with the knowledge and tools to make safety a priority.
We are easily carried away by new technology, but any system unchecked can harm the most vulnerable.
Learn about it, talk about it, deal with it
It is David Cameron who announces the UK’s position on internet safety: ‘Learn about it. Talk about it. Deal with it'. It is our call-to-action and it now has its place in the public consciousness. Parents need to be influenced without being patronised, so we launch a nationwide campaign with the hard-hitting truths about children online and with complete neutrality. We keep the look straightforward and internet-smart by using the most popular sounds, symbols and fonts used by kids in online forums.
The national champion on internet safety
Internet Matters is now the national leader for Internet safety. It helps tens of thousands of parents get vital support, information and advice. As well as the four ISP founders, Google, the BBC and other global media companies are onboard.
I want to thank and congratulate Britain’s four main service providers on leading such a vital initiative. There is nothing more important than the safety of our children.