Could mobile gaming go mainstream?
The mission for King is ambitious because the industry is about to change in a big way – to become ‘the entertainment leader for the mobile world.’ The real competition isn’t other game makers, but entertainment businesses competing for share of attention, for the breaks in people’s day. From this position we create ‘snackable entertainment’, a new category. King could be there first, they could lead it.
The idea ‘Bitesize Brilliance’ brings the entire experience together. It is the force that helps establish King as a world renowned creative enterprise.
From distraction to indispensible
King goes on to turn mobile gaming from a throwaway pastime into an indispensable moment of fun and delight – a quick, quality experience anytime, anywhere.
The new Pixar
The values we define and embed create a new culture and spawn new games. The architecture and identity, a forward-facing future for King. At the Game Developers Conference 2013, we help launch the business to great acclaim. A few years later, and as millions switch on their mobiles to play rather than talk, King is their destination.
With King’s teams across the world, we built a brand that understands not just how technology is changing, but the future of entertainment.
The biggest deal in gaming
King now has a stable of titles in the top 50 grossing apps worldwide and a loyal fan base of over 500m users a month. Following an IPO of $7bn, they are acquired in 2016 by Activision Blizzard. It is one of the single biggest deals in the history of the gaming industry.