We helped create a brand for Seoul's most exciting destination. We needed to create something that felt premium, fresh and unique. We wanted Parc.1 to become an aspirational place for consumers and businesspeople alike - to become a destination in its own right.
How did we bring it to life?
We created a new brand identity for a destination 'growing out of Yeouido Island'. Based on the idea of contours, reflecting the distinctive Korean terraced hillside. We created a visual vocabulary to communicate with three key audiences: retail, business and consumer. And, finally, we created a distinct strand of marketing communications for the launch campaign - based on the idea of 1-ness.