Can the average Londoner be made to feel special?
Pocket needs to think beyond functional homes to the real people who live in them – the web designers, teachers, creatives, nurses, chefs – they are the people who power their cities, the people who make it. They are they City Makers.
Nurses, engineers, designers, digital whizz kids – they are the City Makers.
Giving city makers a place to call home
‘To help city makers make their city their home’ gives strategic and creative focus to Pocket’s plans for growth and innovation, their identity and communications.
Now a host of successful product evolutions and new innovations accelerate through the pipeline, like homes in university cities that help to retain graduates who can’t afford to stay. As cities expand, attracting people from all walks of life, Pocket will be accommodating the new ways we all live.