The challenge

To create a new vision and brand to help the Star Network win more hearts in the entertainment world.

A brand to light up its customers lives, with a new idea of what's possible and a new sense of who they can be. A brand to empower its colleagues with a new idea of the role they play at Star.


The story

The launch of the new brand coincided with Star Network's launch of four high definition channels in India.

The new brand marked two decades of Star's creative leadership in India and reaffirmed the network's commitment to continuously innovate, create and invent for 21st century India.


How did we bring it to life?

The new Star logo is a hot star, burning bright. It sits alongside content, customer and product imagery, to show how Star lights up people's lives with great content, great products and the best technology. The Star symbol is an Indian icon, recognised throughout the country. We separated the brand name and symbol, to make Star the star, and put it at the heart of everything that's new and exciting in entertainment today.