Can a grown up brand entertain children too?
Sky has thousands of children’s favourites, from Peppa Pig to Octonauts. But Sky Kids would need to be a place where kids could make their own choices, where they could play and learn. So kids are guided by their Sky Buddy. There’s character-driven search, parental controls, and a host of other features designed specifically around parents and children.
A connected experience is critical to help kids play and learn – in look, feel and functionality. We work with USTwo (UX and UI) to bring the two together. We set out the brand idea, ‘let’s play’, developing the design principles and creating a bright, simple brand experience that is distinctively Sky but with a little messiness.
‘Play’ opens the doors for Sky to be innovators in interactive learning and education in the future. Sky Kids is ad-free and included at no extra cost with many Sky packages, earning it a trusted place in people’s lives. From here Sky can offer more engaging entertainment experiences to customers as technology throws up ever more exciting opportunities. So for a new generation, Sky can remain a leading creative business.