Can a network brand be loved like a technology brand?
Whilst brands like Apple, Samsung and LG thrive on constantly evolving their handsets, network brands have become utility-like, with similar offers, ideas and messages. Although Vodafone is red and O2 blue, there’s very little between them. With Sky launching a mobile network, we see the opportunity to shake things up, to create a network brand that challenges not only the other major networks, but the major tech brands.
MIX, SYNC, ROLL, SAVE
Sky has a legacy of reinvention and just like it did for TV in 1989, Sky wants to win the trust and loyalty of customers by completely reshaping their experience. That means understanding people now have a different (and continually changing) relationship with their phones. It means freeing people from their frustrations, putting flexibility, control and choice back in their hands, and excitement about the future too.
THE SMART NETWORK
As the way we communicate evolves, as our phones become an even bigger part of our lives and the way we entertain ourselves – we stream, we game, we broadcast – Sky’s role in people’s lives will grow too. Our role will be to help them to continually create new and entirely better experiences for people.
‘Mix’ and plan monthly usage. ‘Roll’ unlimited unused data over. ‘Sync’ to your Sky box and get world-first content. ‘Save’ and don’t pay for calls or texts.
We work with Sky to develop the brand strategy and experience, setting Sky Mobile apart from other networks and alongside high-end tech brands.
We help to create the smart network for the hyper-connected generation.